A way to keep its current customers and future customers engaged with the brand.
Microsoft has a strong presence on Twitter, with a dedicated Twitter account to numerous themes including security, development, events, careers and customer service. By covering all areas, Microsoft customers can interact and engage with every aspect of the brand. The various Twitter channels all serve a different purpose but what underlines them all is engagement.
Customers feel their feedback is valued when they receive a response from a company they support and in which they believe.
Cited from article: ‘10 Unique Customer Experience Examples & Best Practices to Boost Your Brand’
By Stephanie Cheung, May 16, 2017