Posts by Erin White

Erin White

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What is Customer Experience (CX)?

Business November 5, 2018

What is Customer Experience? – Gartner Blog

The Customer Narrative

Business October 2, 2018

This is the one thing you must remember as a business owner, startup or solopreneur. Even as an intrapreneur (a person…

Customer Love

Business, Inspiration September 2, 2018

What is real love? Simply… Real love is a CHOICE. When it’s difficult or when it’s easy. You must choose….

True Value

Business August 1, 2018

Money = Value. Create something of value that people actually need. That actually helps them. Don’t create things that ultimately…

Leave a Customer Legacy

Business, Inspiration July 3, 2018

What are you creating? We humans sometimes believe that greatness is only found in doing something larger than life. That…


Business, Inspiration June 1, 2018

Isn’t it comforting to know that we can dramatically change our businesses lives, over time, by taking small positive consistent…

Excellence Not Perfection

Inspiration May 2, 2018

This is the essence of building a good customer strategy for our businesses. Not perfection, but excellence is the goal….

Don’t Repeat Your Mistakes

Business April 2, 2018

If you are hearing a consistent message from your customers that you are not delivering to their expectations it’s time to…


Inspiration March 2, 2018

You have the power to choose who you, your business and your life will be.

Set Yourself Apart

Business February 1, 2018

Be bold and set yourself apart from the crowd of mediocrity. Give your customers more than they expect. It doesn’t…